Right-to-be-forgotten requests

Collection Golden DB & DataReading time 4 minUpdated Jul 2026
TL;DR

When a data subject requests deletion under GDPR's right to be forgotten (or CCPA's right to delete), turgo's deletion workflow removes their data across all systems and confirms completion.

When deletion applies

Anyone whose data you process can request deletion. Under GDPR, this is the right to erasure; under CCPA, it's the right to delete. There are limited exceptions (ongoing legal claims, compliance with law) but for most B2B contacts, deletion requests are honored without dispute.

How to process a request

Data → Subject Requests → New → Deletion → enter the email or identifier of the person. The workflow runs: identify all records linked to this person (including derived activity and signal data), soft-delete pending review, produce a deletion report for your records, then hard-delete after review.

What gets deleted

The person's record, all activity associated with them, all agent decisions about them, derived signals attributed to them, and any communications in the Unibox. The deletion propagates to integrated systems too — CRM, marketing automation, the warehouse export — via the standard sync, marked as deletion not update.

What doesn't get deleted (and why)

Some data may be retained under legitimate grounds:

  • Audit logs — required for compliance.
  • Financial records — required by tax authorities.
  • Records under legal hold — required by litigation.

Each exception must be documented; the deletion report shows what was retained and why.

Timelines

GDPR requires response within 30 days; CCPA within 45. turgo's deletion workflow completes within hours of submission for most requests. Documentation and confirmation to the subject is your responsibility — turgo provides the technical completion.

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About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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