Collection

Golden DB & Data

22 articles
01What is Golden DB?turgo's data spine — one deduplicated, continuously-refreshed source of truth agents read from.4 min02How Golden Records workThe merge process, conflict-resolution rules, what's in a record, and how records stay current.4 min03Identity resolution explainedHow deterministic and probabilistic matching decide when two records are the same entity.5 min04Deduplication rulesHow dedup runs, the default and custom rules, field resolution on merge, and reversing a merge.4 min05Data hygiene — continuous vs scheduledHow continuous and scheduled hygiene divide the work, what sweeps catch, and how to tune the schedule.4 min06Connect a new data sourceConfigure the connection, map fields to the canonical schema, set source priority, test, and enable.4 min07Field-level provenanceWhat provenance tracks, where to see it, why it matters, and how long it's retained.4 min08Conflict resolution between sourcesThe default rule, per-field overrides, locking values, and the conflict review queue.4 min09Backfilling Golden DB from CSVWhen to use CSV backfill, how to prepare the file, and the upload-map-test-commit flow.4 min10Data residency and storageStorage regions, EU/APAC residency options, encryption details, and compliance attestations.4 min11Auditing Golden DB updatesWhat's logged, how to search the audit trail, exporting for external audit, and retention.4 min12Person vs company recordsThe two entity types, how they're linked, looking up across the link, and common confusions.4 min13Tracking job changesHow job changes are detected, what fires when one is, why they're high-value, and how to configure actions.4 min14Data freshness — how often records refreshDefault refresh cadences by field type, why they differ, customizing per source, and forcing a refresh.4 min15Manual data correction workflowWhen and how to correct a field by hand, locking vs not, bulk corrections, and reviewing past edits.4 min16Bulk update via spreadsheet uploadUpdate many records at once with an identifier column plus the fields to change — with preview and audit.4 min17Configure data retention policyWhat retention covers, default settings, compliance-driven adjustments, and what happens at retention end.4 min18Export Golden DB to your warehouseStream Golden DB into Snowflake, BigQuery, or Databricks, with setup for each and how to validate.5 min19Data quality scorecardsWhat the scorecard measures, where to find it, reading per-field and per-source scores, and review cadence.4 min20GDPR complianceWhat turgo provides, what stays your responsibility, lawful basis for B2B, and handling subject requests.5 min21Right-to-be-forgotten requestsWhen deletion applies, how to process a request, what does and doesn't get deleted, and timelines.4 min22Common data issues and how to fix themThe four common data problems — missing fields, wrong values, unmerged duplicates, stale records — and their fixes.5 min

About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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