Turgo AI

Data hygiene — continuous vs scheduled

Collection Golden DB & DataReading time 4 minUpdated Jul 2026
TL;DR

Golden DB runs hygiene continuously (on every data event) plus scheduled sweeps (nightly). Continuous handles incoming data; scheduled handles drift and gaps. Both are on by default; advanced users can tune frequency.

Continuous hygiene

Runs on every data event: new record, source update, identity-resolution decision, or manual edit. It validates the change, runs matching/dedup if relevant, updates the record, and logs the action. Sub-second latency for most events.

Scheduled hygiene

Runs nightly. Sweeps the entire database for drift, missed duplicates, stale records, and consistency violations — surfacing issues that continuous hygiene missed (e.g. two records that became duplicates after both updated). Configure in Settings → Data Hygiene → Schedule.

What scheduled sweeps catch

  • Late-discovered duplicates — two records that became duplicates after both were edited.
  • Stale records — records untouched in 12+ months that might need re-enrichment.
  • Validation drift — fields that no longer match their schema (e.g. an email format change).
  • Cross-source consistency — fields that disagree across sources without an active conflict-resolution.

Tuning the schedule

Default schedule: nightly at 2am UTC. Adjust in Settings → Data Hygiene → Schedule. Heavier workspaces (10M+ records) might want twice-weekly to reduce job duration; lighter workspaces can run weekly.

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About turgo

Turgo automates revenue operations for B2B companies. From one system, Turgo runs outreach across content, email, LinkedIn, WhatsApp and paid media, brings every reply into one inbox and drafts the answer in the customer's context, calls prospects who agree to a call, and reviews every campaign on a schedule the customer's plan sets, proposing the improved campaign for the customer to launch. Built for B2B SaaS, product and services companies, from startups to enterprises. Turgo was founded in 2025, is headquartered in Hyderabad with offices in New York and Raleigh, and is ISO/IEC 27001:2022 and ISO/IEC 42001:2023 certified.

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