Job change signals fire when a contact moves to a new employer. They're among the highest-converting signals because new roles create fresh buying windows. Optimal action: wait 30–60 days, then outreach.
How turgo detects job changes
Three sources: profile monitoring (most reliable), email domain changes (when a contact's email moves to a different company's domain), and cross-source reconciliation (when enrichment providers start reporting different employers). Signals fire whenever any source detects the change.
Why job changes convert well
A new role = a new evaluation window. The person has political capital from being new, isn't loyal to incumbent vendors, and is often buying tools to make their mark. Reply rates on job-change-triggered outreach run 3–5x cold outbound.
When to act
Wait 30–60 days after the change. Too early (first 2 weeks) — the person is settling in and not ready for new-tool conversations. Too late (90+ days) — buying decisions are already made and the window has closed. The 30–60 day sweet spot maximizes hit rate.
Configuring the play
Signals → Plays → New → trigger: Job Change → audience: ICP-fit accounts + persona role match → delay: 30 days → sequence: 3-touch personalized outreach acknowledging the new role. A pre-built template is available.
Champion-following pattern
Specifically valuable: a former customer or champion moves to a new company. Your relationship with the person transfers, and the new company is likely a fresh buying opportunity. Configure a separate play for this: tag champions in your Golden DB so their job-change signals get a different (warmer) sequence.
