Brief the agent on a goal, audience, and offer; it drafts the campaign — emails, landing copy, follow-ups — for your review. You approve strategy and creative direction; the agent executes.
Writing a good brief
A strong brief has four parts:
- Goal — what outcome you want.
- Audience — which segment or ICP.
- Offer — what you're promoting.
- Constraints — tone, length, dates, exclusions.
Two paragraphs is usually enough.
What the agent produces
A campaign draft: an email sequence (typically 2–4 sends), subject-line variants, landing page copy if requested, and a proposed schedule. Everything arrives as drafts for review — never auto-published.
Iterating on drafts
Comment directly on any draft ("make the CTA more specific", "shorter"). The agent revises and resubmits. Most campaigns are approval-ready within 2–3 iterations.
Launching and monitoring
On approval, the agent schedules sends, monitors engagement, and proposes mid-campaign adjustments if performance lags — for example, a subject-line swap on the underperforming variant.
