Reply sentiment classification

Collection Unibox & RepliesReading time 3 minUpdated Jul 2026
TL;DR

Every reply is classified for intent and sentiment within seconds: positive (interest), neutral (deferral/question), negative (rejection), OOO, and opt-out. Accuracy runs ~95%+; low-confidence classifications escalate rather than guess.

The categories

Positive (buying interest, meeting intent), Question (needs an answer, sentiment neutral), Neutral (not-now, send-info, deferral), Negative (clear rejection), OOO (auto-reply), Opt-out (remove-me). Sub-labels add nuance (positive-scheduling vs positive-curious).

Confidence handling

High confidence → automated handling per the sequence's reply rules. Below the threshold → escalation with the best-guess label attached for one-click confirm-or-correct.

Your corrections teach it

Every re-label you make feeds the classifier. Workspace-specific patterns (your industry's jargon, your prospects' politeness conventions) converge within a few hundred corrections.

Auditing accuracy

Unibox → Settings → Classification shows accuracy on your corrected sample, per category. If a category runs weak (commonly: distinguishing polite-negative from neutral-deferral), tighten its confidence threshold so more of it escalates.

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About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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