Automate the recycling of dormant value: closed-lost watch (signal-triggered revival), engaged-then-silent recovery (60-day angle change), and expired-trial win-back (30-day what-changed touch). All short, all angle-shifted, all exit-to-nurture.
Closed-lost watch
Every closed-lost account enters a signal watch after its cooling window. Funding, leadership change, or your-category intent revives it: the agent references the change, not the old deal. Two touches max, then back to watch.
Engaged-then-silent
Contacts who engaged (replied, met) then went quiet for 60 days get one angle-shifted touch: new capability, new proof point, or their new context. No "just bumping this" — ever.
Trial win-back
30 days post-expiry: one touch on what's changed since they tried (shipped features addressing their stall point, if product events identified it). Convert or release to long-cycle nurture.
Global re-engagement hygiene
All re-engagement respects the workspace cooling rules and permanent suppressions. The re-engagement dashboard shows revival rates per pattern — closed-lost signal revival typically leads at 8–15% meeting conversion.
