The high-ROI patterns: funding play (1–2 week window, exec-persona outreach), job-change play (30-day delay then champion-follow), intent surge (same-day fast path), and website-visit play (ICP visitors get next-morning touch).
Funding play
Trigger: funding signal ≥ Series A on ICP-fit account. Wait 3 days (let the congratulations flood pass), then the agent runs the funding sequence to the personas who own your category's budget. Window: 2–8 weeks post-announcement.
Job-change play
Trigger: tracked contact or ICP-persona job change. Wait 30 days. Champion-follow variant (they knew you at the old company) gets the warm sequence; cold variant gets new-role-context outreach. Highest reply rates of any play.
Intent surge
Trigger: surge above threshold on your topics. Same-day: the agent researches what likely drove the surge and opens with category-relevant (never surveillance-flavored) relevance. The window closes in days — speed is the play.
Website visit
Trigger: identified ICP-account visit to high-intent pages (pricing, comparison). Next business morning: soft-relevance touch from the agent. Same-hour outreach reads as creepy; next-morning reads as coincidence.
