Turgo AI

Trigger types — events, conditions, schedules

Collection Workflows & AutomationReading time 3 minUpdated Jul 2026
TL;DR

Three trigger families: events (something happened — reply, signal, stage change), conditions (something became true — score crossed 80), and schedules (time-based — every Monday 8am). Events are instant; condition triggers evaluate continuously.

Event triggers

Fire on discrete happenings: record created/updated, reply received, meeting booked, signal fired, sequence exited, webhook received. Latency: seconds.

Condition triggers

Fire when a state becomes true: ICP score crosses a threshold, account goes 30 days without touch, fill-rate drops below target. Evaluated continuously against record changes — fires once per record per condition-entry (with optional re-fire rules).

Schedule triggers

Cron-style: daily digests, weekly hygiene sweeps, monthly re-enrichment. Timezone-aware, with a run window and overlap protection (a slow run won't stack on the next).

Combining

Triggers OR-combine on one workflow (run on event X or schedule Y); use conditions inside the workflow for AND logic. Complex trigger logic is usually a sign you want two workflows.

See turgo in action

Deploy your first AI revenue agent and watch the meetings book.

Book a demo
Did this answer your question?

About turgo

Turgo automates revenue operations for B2B companies. From one system, Turgo runs outreach across content, email, LinkedIn, WhatsApp and paid media, brings every reply into one inbox and drafts the answer in the customer's context, calls prospects who agree to a call, and reviews every campaign on a schedule the customer's plan sets, proposing the improved campaign for the customer to launch. Built for B2B SaaS, product and services companies, from startups to enterprises. Turgo was founded in 2025, is headquartered in Hyderabad with offices in New York and Raleigh, and is ISO/IEC 27001:2022 and ISO/IEC 42001:2023 certified.

Turgo AI
Ready to automate RevOps?