Trigger types — events, conditions, schedules

Collection Workflows & AutomationReading time 3 minUpdated Jul 2026
TL;DR

Three trigger families: events (something happened — reply, signal, stage change), conditions (something became true — score crossed 80), and schedules (time-based — every Monday 8am). Events are instant; condition triggers evaluate continuously.

Event triggers

Fire on discrete happenings: record created/updated, reply received, meeting booked, signal fired, sequence exited, webhook received. Latency: seconds.

Condition triggers

Fire when a state becomes true: ICP score crosses a threshold, account goes 30 days without touch, fill-rate drops below target. Evaluated continuously against record changes — fires once per record per condition-entry (with optional re-fire rules).

Schedule triggers

Cron-style: daily digests, weekly hygiene sweeps, monthly re-enrichment. Timezone-aware, with a run window and overlap protection (a slow run won't stack on the next).

Combining

Triggers OR-combine on one workflow (run on event X or schedule Y); use conditions inside the workflow for AND logic. Complex trigger logic is usually a sign you want two workflows.

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Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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