Placement tests send to a seed panel across Gmail, Outlook, and major providers and report where the message landed: inbox, promotions, spam, or missing. Run weekly per sending domain, and before any large campaign.
Run a test
Deliverability → Placement Test → pick mailbox and message (use a real sequence message, not lorem ipsum). Results arrive within ~30 minutes: a per-provider placement breakdown.
Reading results
Healthy: 85%+ inbox on Gmail and Outlook. Promotions-tab drift on Gmail is common for template-heavy messages — simplify formatting, reduce links. Spam placement anywhere needs immediate attention: check authentication first, content second.
Cadence
Weekly automated tests per sending domain are on by default. Additionally test before scaling volume, after any DNS change, and after recovering from an Amber/Red episode.
Acting on drift
Placement dropping while badges stay Green is your earliest warning. Tighten volume, boost engaged-segment share, and re-test in 3–4 days. Placement recovers faster when you act before providers hard-filter you.
