ABM sequences work an account, not a contact: multiple stakeholders, coordinated timing, escalating specificity. turgo orchestrates the account-level state so touches reinforce instead of collide.
Account-level orchestration
An ABM sequence enrolls the account; the agent maps the buying committee and works 3–6 contacts with coordinated timing. No two contacts get the same message, and the sequence tracks account-level engagement.
The escalation pattern
Start with practitioners (feedback and intel), then champions (value narrative), then economic buyers (business case referencing the earlier engagement: "your team has been looking at..."). Specificity escalates as engagement accumulates.
Timing coordination
Touches across contacts are spaced so the account experiences a presence, not a blitz. Default: no more than 2 contacts touched per account per day.
Exit at the account level
A meeting with any stakeholder converts the account to opportunity handling — remaining contacts get a soft-close or move to nurture, never a tone-deaf continuation of cold outreach.
