Collection
Sequences & Outreach
24 articles
01Build your first sequencePick a template, set the audience, review the steps, and launch in review mode — keep the first one simple.3 min→02Sequence templates explainedWhat templates define, the library, how to choose one, and saving your own team templates.3 min→03Adaptive sequences — how they workSequences that change per prospect based on engagement — what adapts, how to enable it, and what to expect.3 min→04Add sequence branchingSplit a sequence by condition — engagement, persona, tier, or signal — while keeping it shallow.3 min→05Multi-channel sequences (email + LinkedIn + phone)Mix email, LinkedIn, and calls in one cadence — channel roles, a proven pattern, setup, and safety limits.3 min→06Cadence design — high-touch vs volumeWhen to run high-touch vs volume cadences, why to segment rather than average, and healthy benchmarks.3 min→07Pause rules and exit conditionsExit conditions remove prospects; pause rules hold them temporarily. Configure both, plus re-entry.3 min→08Personalization at scaleThe three levels of personalization, what the agent uses, how to guide it, and quality control.3 min→09Brand-voice guardrailsWhat gets checked before each send, the regeneration loop, per-sequence overrides, and auditing.3 min→10Reply-handling automationHow the agent classifies replies and acts — books, answers, closes, opts out — and what always escalates.3 min→11Sequence A/B testingTest one variable at a time with automatic splitting and significance detection, then promote the winner.3 min→12Migrate sequences from another toolImport from Outreach, Salesloft, Apollo, and CSV — what imports cleanly, what needs rework, and parallel-running.3 min→13Account-based sequence patternsWork an account, not a contact — orchestration, the escalation pattern, timing, and account-level exit.3 min→14Multi-thread sequences for committeesRun persona-specific tracks in parallel for enterprise deals — with shared account state and cross-referencing.3 min→15Re-engagement sequencesWin back quiet prospects — who to target, why the angle must be new, keeping it short, and automating triggers.3 min→16Event-triggered sequencesFire a sequence from a signal and reference the triggering event — available triggers, speed, and volume reality.3 min→17Sequence performance benchmarksHealthy reply/positive/meeting benchmarks by motion, and the order to diagnose underperformance.3 min→18Common sequence mistakesThe five recurring mistakes — broad audience, self-centered openers, CTA problems, and wrong persistence.3 min→19Compliance: GDPR, CAN-SPAM, CASLWhat turgo enforces automatically, the GDPR/CAN-SPAM/CASL specifics, and what stays your responsibility.3 min→20Reply detection — how it worksThe detection pipeline, edge cases it handles, what can break it, and how to verify it's working.3 min→21Out-of-office handlingOOO replies auto-pause until the return date — detection, what happens to the sequence, and delegate intel.3 min→22Bulk-edit a live sequenceEdit a running sequence safely — what you can change, how in-flight prospects are handled, and versioning.3 min→23Schedule sends in recipient timezoneSends land in each recipient's local window — how timezone is determined, global audiences, and overrides.3 min→24Throttle sends per mailbox per dayPer-mailbox daily caps protect sender reputation — defaults, dynamic throttling, and scaling by adding mailboxes.3 min→
