Enterprise deals need 3–6 threads. Multi-thread sequences run persona-specific tracks in parallel — practitioner, champion, economic buyer — with shared account state and coordinated referencing.
Why multi-thread
Single-threaded enterprise deals die when the one contact goes quiet. Threading 3+ stakeholders early doubles win rates on committee purchases and survives champion turnover.
Persona tracks
Each persona gets a track with its own angle: practitioners hear workflow pain, champions hear team-level outcomes, executives hear business impact. Tracks are variants inside one account-based sequence.
Cross-referencing
Once one thread engages, other threads can reference it ("folks on your data team have been exploring...") — the agent handles this automatically and conservatively, only referencing real engagement.
Watch the account view
The account timeline shows all threads side by side: who's engaged, who's silent, where momentum is. Work the deal from this view, not from individual contact records.
