Event-triggered sequences fire from a signal — funding, job change, hiring surge, intent spike, website visit — and reference the triggering event. Reply rates run 3–5x cold outbound because timing matches intent.
Available triggers
Funding rounds, job changes, executive hires, hiring surges, intent surges (Bombora/G2), website visits by ICP accounts, content downloads, and custom webhook events.
Speed matters
Set the sequence to fire within hours of the signal for intent and visits (windows close fast) and within 1–2 weeks for funding (the budget window opens over weeks). Job changes: wait 30 days, then fire.
Reference the event well
The opener acknowledges the event without being creepy: "congrats on the Series B — usually that means scaling outbound is next" works; quoting their internal hiring plan doesn't. The agent is tuned for this line.
Volume reality
Event-triggered volume is spiky — some days five signals, some days none. Run it alongside a steady volume sequence; event-triggered is your highest-ROI layer, not your only layer.
