Build your first sequence

Collection Sequences & OutreachReading time 3 minUpdated Jul 2026
TL;DR

Sequences → New. Pick a template, set the audience, review the steps, and launch in review mode. Your first sequence should be simple: 4–5 touches over 12 days, one channel to start.

Start from a template

Templates encode proven cadence patterns. For a first sequence, pick "Cold outbound — standard": 4 emails over 12 days with tested spacing. Customize copy, not structure, on your first run.

Set the audience

Attach an ICP-filtered list or let the agent feed the sequence from its account selection. Keep the first audience small (100–200 contacts) so you can read results clearly.

Review the steps

Each step shows timing, channel, and message template. The AI personalizes each send per recipient at send time — the template defines the angle, not the literal text.

Launch in review mode

Your first sequence should queue every send for approval. You'll catch tone issues and targeting mistakes before they reach prospects. Move to auto-send once approval rate is high.

See turgo in action

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About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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