Sequences → New. Pick a template, set the audience, review the steps, and launch in review mode. Your first sequence should be simple: 4–5 touches over 12 days, one channel to start.
Start from a template
Templates encode proven cadence patterns. For a first sequence, pick "Cold outbound — standard": 4 emails over 12 days with tested spacing. Customize copy, not structure, on your first run.
Set the audience
Attach an ICP-filtered list or let the agent feed the sequence from its account selection. Keep the first audience small (100–200 contacts) so you can read results clearly.
Review the steps
Each step shows timing, channel, and message template. The AI personalizes each send per recipient at send time — the template defines the angle, not the literal text.
Launch in review mode
Your first sequence should queue every send for approval. You'll catch tone issues and targeting mistakes before they reach prospects. Move to auto-send once approval rate is high.