Adaptive sequences change per prospect based on engagement: opens accelerate the cadence, silence changes the angle, replies exit the sequence. The agent picks each next-best touch instead of following a fixed schedule.
Fixed vs adaptive
A fixed sequence sends step 3 on day 6 no matter what. An adaptive sequence looks at what happened — opens, clicks, LinkedIn views, new signals — and picks the next touch, channel, and timing accordingly.
What adapts
- Timing — engaged prospects get faster follow-up.
- Channel — email non-responders get a LinkedIn touch.
- Angle — silence after a feature-led message triggers a proof-led one.
- Exit — replies and opt-outs leave immediately.
Enabling
Toggle Adaptive on any sequence. The template's steps become the playbook the agent draws from rather than a fixed script. Review mode still works — adaptation affects selection, not the approval flow.
Results to expect
Adaptive typically lifts reply rates 20–40% over fixed on the same audience, mostly from better timing. Measure with an A/B split before rolling it across all sequences.
