turgo ingests four signal categories: intent (Bombora, G2, TechTarget), firmographic events (funding, hiring, M&A), people events (job changes, leadership additions), and first-party engagement (web visits, content downloads).
Intent signals
Bombora (B2B publisher-network intent), G2 buyer intent (review-site research), TechTarget (technology buyer research), and other third-party intent feeds. Surface accounts in active evaluation across the categories that matter to you.
Firmographic events
Funding rounds (Series A through late-stage), M&A activity, executive hires, hiring surges (specific roles or departments), layoffs, office openings, and product launches. These signal capacity changes, budget availability, and strategic priorities.
People events
- Job changes — your champion moves to a new company; high-value follow-up.
- Leadership additions — new VPs and C-suite at fit accounts; a buying window opens.
- Departures — your champion leaves your customer; a risk signal.
- Promotions — your contact gets more budget authority.
First-party engagement
Your own website traffic, content downloads, demo requests, in-product behavior (if applicable), webinar attendance, and sales conversations. First-party is the highest-confidence signal type because it's directly observed.
Combining signals
Single signals are noisy; combinations are reliable. "Bombora surge on your category" alone might be noise; "Bombora surge" + "new VP hired" + "recent funding" is a strong combined signal. turgo's signal layer combines and weighs signals automatically.
