Why is my signal not firing?

Collection TroubleshootingReading time 3 minUpdated Jul 2026
TL;DR

A signal fails to fire when the source isn't connected, the trigger conditions don't match, the signal is stale, or (for custom signals) the API payload is malformed. Check the signal's configuration and recent activity log.

Check the source and config

Signals → your signal → Activity. Confirm the source is connected and the trigger conditions (keywords, thresholds, account filters) actually match real-world events. Overly narrow conditions are the most common reason a signal looks "broken" when it's just never matching.

Custom signals via API

If you fire signals with POST /signals (see Core endpoints reference), a 422 validation_failed means a malformed payload — check the details array for the field at fault. A 401 means a bad key (see Authentication and API keys). Log the request_id so support can trace it.

Freshness and dedup

Signals decay and turgo dedupes repeats so the agent isn't triggered twice by the same event. If you expected a re-fire on an already-seen signal, that suppression is intentional.

Fixes

Reconnect the source, loosen conditions that are too strict, fix the API payload for custom signals, and confirm the signal is enabled and wired to an agent response (see Signal-triggered plays). Then trigger a test event and watch the activity log.

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Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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