Why is the webhook not delivering?

Collection TroubleshootingReading time 3 minUpdated Jul 2026
TL;DR

Webhooks fail to deliver when the endpoint is unreachable or slow, returns a non-2xx, fails signature setup, or the subscription is misconfigured. turgo retries with backoff; the delivery log shows each attempt and the response.

Check the delivery log

Settings → API → Webhooks → your endpoint → Deliveries. Each attempt shows the response code and body. A 4xx/5xx from your server, a timeout, or a connection error tells you exactly where the failure is.

Endpoint requirements

Your endpoint must be reachable over HTTPS, respond 2xx quickly (do heavy work async, ack fast), and handle retries idempotently. Slow endpoints time out and get retried, which can look like duplicates if you don't dedupe on event id.

Signature verification

If you're verifying signatures (see Webhook signature verification) and rejecting events, a mismatch means you're using the wrong signing secret or computing the signature over the wrong payload bytes. Verify against the raw body, not a re-serialized version.

Retries and recovery

turgo retries failed deliveries with exponential backoff (see Retry behavior). Fix the endpoint and pending retries will succeed; for events already exhausted, you can replay from the delivery log. Confirm the subscription is enabled and listening for the right event types.

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Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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