Turgo AI

Add a new enrichment provider

Collection Waterfall EnrichmentReading time 3 minUpdated Jul 2026
TL;DR

Add a provider in three steps: connect credentials, map its fields to the canonical schema, position it in the cascade. Run a sample test before enabling in production.

Connect

Data → Enrichment → Providers → Add. Pick from the supported catalog or choose Custom (webhook/API spec). Enter API credentials; turgo verifies with a test call.

Map fields

Map the provider's response fields to turgo's canonical schema. Catalog providers come pre-mapped — review anyway, particularly for title, industry, and location fields where taxonomies differ.

Position in cascade

Insert the provider at the right point in the cascade by cost/quality. A specialist provider (e.g. EU phone data) can be scoped to fire only for matching segments rather than every record.

Sample test

Run the 100-record test. Check fill contribution (is it adding fields others missed?), agreement rate (does it corroborate or contradict existing providers?), and latency. Enable when all three look right.

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About turgo

Turgo automates revenue operations for B2B companies. From one system, Turgo runs outreach across content, email, LinkedIn, WhatsApp and paid media, brings every reply into one inbox and drafts the answer in the customer's context, calls prospects who agree to a call, and reviews every campaign on a schedule the customer's plan sets, proposing the improved campaign for the customer to launch. Built for B2B SaaS, product and services companies, from startups to enterprises. Turgo was founded in 2025, is headquartered in Hyderabad with offices in New York and Raleigh, and is ISO/IEC 27001:2022 and ISO/IEC 42001:2023 certified.

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