Add a new enrichment provider

Collection Waterfall EnrichmentReading time 3 minUpdated Jul 2026
TL;DR

Add a provider in three steps: connect credentials, map its fields to the canonical schema, position it in the cascade. Run a sample test before enabling in production.

Connect

Data → Enrichment → Providers → Add. Pick from the supported catalog or choose Custom (webhook/API spec). Enter API credentials; turgo verifies with a test call.

Map fields

Map the provider's response fields to turgo's canonical schema. Catalog providers come pre-mapped — review anyway, particularly for title, industry, and location fields where taxonomies differ.

Position in cascade

Insert the provider at the right point in the cascade by cost/quality. A specialist provider (e.g. EU phone data) can be scoped to fire only for matching segments rather than every record.

Sample test

Run the 100-record test. Check fill contribution (is it adding fields others missed?), agreement rate (does it corroborate or contradict existing providers?), and latency. Enable when all three look right.

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About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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