Set up your provider cascade

Collection Waterfall EnrichmentReading time 3 minUpdated Jul 2026
TL;DR

Data → Enrichment → Cascade. Add providers, order them cheapest-to-richest, connect credentials, and save. Default order works for most; tune per-field later.

Add providers

Data → Enrichment → Cascade → Add Provider. Connect each provider with its API key. turgo supports the major B2B providers out of the box, plus custom providers via webhook.

Order the cascade

Drag providers into query order. Standard pattern: broad/cheap provider first, mid-tier second, premium last. The first provider that returns the field at sufficient confidence wins.

Set the stop conditions

Per field group, define what "filled" means: any value, a value above a confidence threshold, or a value corroborated by two providers (for critical fields like email).

Test before enabling

Run the cascade against a 100-record sample (the Test Cascade button). Review fill rates, per-provider contribution, and the cost estimate. Enable for production once the sample looks right.

See turgo in action

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About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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