What is waterfall enrichment?

Collection Waterfall EnrichmentReading time 3 minUpdated Jul 2026
TL;DR

Waterfall enrichment queries multiple data providers in sequence — cheapest first, richest last — filling each field from the first provider that has it. Result: higher fill rates at lower average cost than any single provider.

The problem it solves

No single data provider has everything. Provider A covers 60% of your records, B covers a different 55%, C is expensive but deep. A waterfall combines them: try A, fall back to B for gaps, and reserve C for what's left.

How it works in turgo

You define a provider order per field group. On enrichment, turgo queries providers in order and stops as soon as the field is filled at sufficient confidence. Every fill is tagged with source and confidence.

The economics

Typical outcome: 90%+ fill on ICP-critical fields at 40–60% of the cost of using the premium provider alone. The cascade means you pay premium prices only for the records that need it.

What to read next

Set up your provider cascade, then configure confidence thresholds so low-quality fills don't pollute your Golden DB.

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About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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