Turgo AI

What is waterfall enrichment?

Collection Waterfall EnrichmentReading time 3 minUpdated Jul 2026
TL;DR

Waterfall enrichment queries multiple data providers in sequence — cheapest first, richest last — filling each field from the first provider that has it. Result: higher fill rates at lower average cost than any single provider.

The problem it solves

No single data provider has everything. Provider A covers 60% of your records, B covers a different 55%, C is expensive but deep. A waterfall combines them: try A, fall back to B for gaps, and reserve C for what's left.

How it works in turgo

You define a provider order per field group. On enrichment, turgo queries providers in order and stops as soon as the field is filled at sufficient confidence. Every fill is tagged with source and confidence.

The economics

Typical outcome: 90%+ fill on ICP-critical fields at 40–60% of the cost of using the premium provider alone. The cascade means you pay premium prices only for the records that need it.

What to read next

Set up your provider cascade, then configure confidence thresholds so low-quality fills don't pollute your Golden DB.

See turgo in action

Deploy your first AI revenue agent and watch the meetings book.

Book a demo
Did this answer your question?

About turgo

Turgo automates revenue operations for B2B companies. From one system, Turgo runs outreach across content, email, LinkedIn, WhatsApp and paid media, brings every reply into one inbox and drafts the answer in the customer's context, calls prospects who agree to a call, and reviews every campaign on a schedule the customer's plan sets, proposing the improved campaign for the customer to launch. Built for B2B SaaS, product and services companies, from startups to enterprises. Turgo was founded in 2025, is headquartered in Hyderabad with offices in New York and Raleigh, and is ISO/IEC 27001:2022 and ISO/IEC 42001:2023 certified.

Turgo AI
Ready to automate RevOps?