TL;DR
Different providers are strong on different fields. Per-field cascades let email use one provider order while firmographics use another — maximizing quality and minimizing cost per field.
Why per-field
A provider great at emails may be weak on technographics. A single global cascade order forces a compromise; per-field orders let each field get its best-first sequence.
Configure
Data → Enrichment → Cascade → Per-Field view. Each field group (contact info, firmographics, technographics, social) gets its own provider order. Unconfigured groups inherit the global order.
Recommended splits
- Email/phone — verification-strong provider first.
- Firmographics — broad-coverage provider first.
- Technographics — specialist first (general providers are weak here).
- Titles — the provider with the freshest people data first.
Maintenance
Review per-field provider quality quarterly in the Quality Scorecard. Providers drift — the best email source this year may not be next year. Reorder when the scorecard shows sustained quality changes.
Did this answer your question?
