turgo serves three primary roles with different starting workflows. SDRs use AI Revenue Agents to scale outbound. Marketers use the AI Marketing Agent for campaigns. Ops teams use Golden DB and workflows for data infrastructure.
If you're an SDR or SDR manager
Start with the AI SDR. Connect a mailbox, define an ICP, and deploy the agent on signal-triggered outbound. Your daily work shifts from list-building and sequencing to reviewing the agent's drafts, handling replies that need a human touch, and refining the ICP based on what closes. Most SDRs supervising AI agents handle 5–10× the pipeline they could work directly.
If you're a marketer or demand-gen lead
Start with the AI Marketing Agent. Brief the agent on a campaign goal, target segment, and brand voice. It drafts, schedules, and ships emails, landing pages, and follow-ups — you review and approve. The agent handles the repetitive execution layer; you keep strategy, brand, and creative direction.
If you're in RevOps or marketing ops
Start with Golden DB. Import your CRM, audit data quality, configure the waterfall enrichment cascade, and set up workflows that maintain hygiene automatically. Then layer in the agent fleet once the data foundation is clean.
If you're a founder or solo GTM operator
Use all three. The platform is designed for one person to operate end-to-end. Most solo founders run AI SDR + AI Marketing Agent simultaneously, with Golden DB as the underlying source of truth.
