The AI Marketing Agent drafts and ships marketing campaigns: emails, landing pages, social copy, and lifecycle nurtures. Brief the agent on goal, audience, and brand voice; review and approve drafts; ship.
What the marketing agent handles
- Email campaigns — drafts subject lines, body copy, CTAs, with multi-variant testing built in.
- Landing pages — drafts page copy from a brief; the visual layout uses your existing templates.
- Lifecycle nurtures — multi-step drip sequences for newsletter signups, trial users, and expansion targets.
- Social copy — LinkedIn, Twitter, and Reddit-style posts in your voice.
- Ad creative — headline and body variants for Google, LinkedIn, and Meta.
Brief the agent
Campaigns → New → AI Marketing Agent. The brief form asks for campaign goal, target audience (ICP rubric or custom segment), key message, CTA, and channels. Optional: tone, length, must-include elements.
Review the drafts
The agent generates 3–5 variants per asset. Review them in the Drafts panel — approve, edit inline, or regenerate with a revised brief. Most teams ship the first or second variant with minor edits.
Ship and measure
Once approved, the agent schedules and ships per the channel's calendar. Performance flows back to Campaign Performance — opens, clicks, conversions per variant. The agent reads the performance and recommends winners for the next iteration.
