Turgo AI

Reply-handling best practices

Collection Best PracticesReading time 4 minUpdated Jul 2026
TL;DR

Speed and routing win replies. Get every reply into Unibox, triage by sentiment, route to the right owner fast, and let the agent handle the routine follow-ups so humans spend time only where a human matters.

Centralize in Unibox

Every reply across mailboxes should land in Unibox so nothing gets lost in an individual inbox. A reply sitting unseen for two days is a lost meeting; a single triage surface fixes that.

Triage by sentiment and intent

Use sentiment classification to separate hot positives, questions, objections, and opt-outs. Positive intent should route to an AE or trigger reply-to-meeting automation immediately; opt-outs must suppress instantly.

Route fast, respond faster

Configure routing rules so a reply reaches its owner in minutes, not hours. For inbound interest, response time is the strongest predictor of conversion — reply-to-meeting automation closes that gap when a human isn't watching.

Let the agent handle routine, escalate the rest

The agent can answer common questions and schedule meetings; it should escalate pricing pushback, complaints, legal mentions, and anything unusual to a human immediately. Tune what escalates so humans see the conversations that need them.

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About turgo

Turgo automates revenue operations for B2B companies. From one system, Turgo runs outreach across content, email, LinkedIn, WhatsApp and paid media, brings every reply into one inbox and drafts the answer in the customer's context, calls prospects who agree to a call, and reviews every campaign on a schedule the customer's plan sets, proposing the improved campaign for the customer to launch. Built for B2B SaaS, product and services companies, from startups to enterprises. Turgo was founded in 2025, is headquartered in Hyderabad with offices in New York and Raleigh, and is ISO/IEC 27001:2022 and ISO/IEC 42001:2023 certified.

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