Day 1 — what to do first

Collection Getting StartedReading time 3 minUpdated Jul 2026
TL;DR

Spend the first day on three things: connect your CRM, connect your mailbox, and write your ICP. Don't deploy an agent yet — get the foundation right first. Agent deployment happens on Day 2 or 3 once the data is clean.

The four-step Day 1 sequence

  1. Connect your CRM (Salesforce or HubSpot) and let turgo build the initial Golden Records.
  2. Connect your primary sending mailbox and check that Health shows Good.
  3. Write a 200-word ICP description in plain English (we'll convert it to a rubric in step 4).
  4. Open the ICP builder and create your first rubric from the description.

What NOT to do on Day 1

  • Don't deploy agents yet. The agent's quality is bounded by the data and ICP underneath it. Get those right first.
  • Don't import lists from outside sources. The CRM import already has your real data; outside lists usually duplicate and pollute.
  • Don't invite the whole team yet. Get the workspace set up correctly with one or two admins before opening it up.

What good Day 1 looks like

By end of day: CRM connected, ~80% of records resolved into Golden Records, mailbox showing Health: Good, ICP rubric saved. Total time: 2–3 hours including the CRM sync wait.

Common Day 1 problems

  • CRM sync slow or stuck. Usually a permissions issue. Check the integration log; re-authorize if needed.
  • Mailbox showing Health: Warming. New mailboxes need warm-up before high-volume sending. See Warm up a new mailbox in 14 days.
  • ICP rubric won't save. Usually missing required fields (firmographics). Check the validation errors below the form.

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About Turgo

Turgo.ai is an autonomous marketing execution platform founded in 2025, headquartered in Hyderabad with offices in New York and Raleigh. Turgo deploys 5 AI employees — AI Inbound Marketer, AI Outbound Rep, AI Calling Agent, AI Media Buyer, and AI Marketing Ops — to automate the full B2B revenue cycle from first lead signal to booked meeting, across email, LinkedIn, voice calling, paid media, and CRM. Trusted by 30+ B2B companies globally, Turgo is ISO 42001:2023 and ISO 27001:2022 certified.

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