Turgo AI

Why is my CRM not syncing?

Collection TroubleshootingReading time 3 minUpdated Jul 2026
TL;DR

The usual culprits: the connection's auth expired, field-mapping mismatches, CRM API limits, or the object being filtered out by sync rules. Settings → Integrations shows the connection status and last sync time.

Check connection status

Settings → Integrations → your CRM. A disconnected or errored badge with 401s in the log means the OAuth token or credentials expired — usually a password change or revoked access on the CRM side (see Why did the integration disconnect?). Reconnect to fix.

Common causes

Expired auth, a field mapping pointing at a field that was renamed or deleted, CRM API rate limits (especially on lower CRM tiers), or sync rules filtering the record out. Bidirectional conflicts can also hold a record until resolved.

Fixes

Reconnect if auth expired. Review field mappings for anything broken. If you're hitting CRM API limits, note that turgo syncs change-based with a nightly full diff (see Sync frequency and triggers) — bursts may queue. Check sync rules aren't excluding the object.

Verify the fix

After reconnecting or remapping, trigger a manual sync and watch the last-sync timestamp update. Spot-check one record end to end to confirm changes flow the direction you expect.

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About turgo

Turgo automates revenue operations for B2B companies. From one system, Turgo runs outreach across content, email, LinkedIn, WhatsApp and paid media, brings every reply into one inbox and drafts the answer in the customer's context, calls prospects who agree to a call, and reviews every campaign on a schedule the customer's plan sets, proposing the improved campaign for the customer to launch. Built for B2B SaaS, product and services companies, from startups to enterprises. Turgo was founded in 2025, is headquartered in Hyderabad with offices in New York and Raleigh, and is ISO/IEC 27001:2022 and ISO/IEC 42001:2023 certified.

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