KPI (Key Performance Indicator)
A Key Performance Indicator (KPI) is a quantitative measure tied to a specific business goal — used to track progress, set expectations, and trigger intervention when results fall outside acceptable ranges.
What is KPI (Key Performance Indicator)?
KPIs are the metrics that matter. Distinct from vanity metrics (impressions, follower count, raw activity counts), KPIs are tied to outcomes: pipeline created, opportunities advanced, revenue closed, customers retained. Strong KPI discipline includes definition (what counts), target (what good looks like), cadence (how often we look), and intervention rule (what we do when off-target). Most B2B teams track too many KPIs and act on too few — the rigor is in choosing.
Why it matters
- KPIs create shared understanding of what matters across teams and levels.
- KPIs make ambiguous goals ('grow pipeline') concrete and measurable.
- Clear intervention rules turn KPI tracking from reporting into operating discipline.
Use cases
- Pipeline KPIs. New pipeline created, opportunities advanced, conversion rates per stage.
- Revenue KPIs. ARR, net new revenue, expansion revenue, retention revenue.
- Activity KPIs. Qualified meetings booked, demos delivered, proposals sent.
How turgo helps
turgo's Reports tie agent activity, signal volume, and pipeline movement to the underlying KPIs — so leadership sees the metric, the activity driving it, and the gap when off-target.
See turgo in action →
