Personalization
Personalization is the practice of tailoring outreach content — subject lines, message body, CTAs, timing — to the specific recipient, based on context like their role, company, industry, recent signals, and prior interactions.
What is Personalization?
Personalization separates relevant outreach from spam. Surface-level personalization (token insertion: 'Hi {{first_name}}') is table stakes. Real personalization references something specific — the recipient's recent post, a company event, a relevant peer comparison. AI agents make deep personalization scalable: where a human SDR can deeply personalize ~50 messages a day, an agent can personalize thousands. The economic shift is that genuine personalization is no longer cost-prohibitive — it's the new floor.
Why it matters
- Reply rates on deeply-personalized outreach run 3-5x token-only personalization.
- AI agents make deep personalization economically viable at scale.
- Generic outreach competes with everyone else's generic outreach — and loses.
Use cases
- Context-aware opening. Agent references the prospect's recent funding, hire, post, or product announcement.
- Persona-tuned messaging. Different framings for engineers, marketers, executives at the same company.
- Account-context paragraphs. Messages that reference the company's specific situation, not just the contact's title.
How turgo helps
turgo's AI SDR personalizes every message at write-time using Golden Record context, recent signals, and the prospect's recent observable activity — every touch is uniquely crafted.
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