Account Warm-up
What is Account Warm-up?
When a brand-new email mailbox or LinkedIn account starts sending or messaging at high volume on day one, the underlying platform treats that pattern as suspicious and throttles, filters, or blocks it. Warm-up solves this by mimicking a real user's growth curve — a handful of low-stakes sends on day one, gradually rising over weeks, with positive engagement signals (opens, replies, profile views) along the way. For outbound teams operating multiple sending mailboxes, warm-up has become a structured discipline: dedicated warm-up tools, conversation networks that simulate organic replies, and reputation monitors that watch deliverability score. Skip warm-up and your sender reputation craters before your real campaigns even start.
Why it matters
- Protects deliverability — a warmed mailbox lands in inbox; a cold one lands in spam.
- Required for scale — modern outbound rotates dozens of mailboxes, and each one must be warmed.
- Recovers reputation faster after issues — a warmed account bounces back from a bad campaign sooner.
Use cases
- New mailbox onboarding. Every new sending address goes through 2-4 weeks of automated warm-up before real campaigns.
- Multi-mailbox sending. Outbound at 1,000+ sends/day requires a rotating pool of warmed mailboxes.
- Post-incident recovery. A mailbox flagged for spam goes back into warm-up before resuming normal sends.
How turgo helps
turgo integrates with industry-standard warm-up providers and monitors mailbox health automatically — pausing sends from any mailbox whose reputation slips below threshold.
See turgo in action →
