LinkedIn Outreach
LinkedIn Outreach is the discipline of prospecting and engaging buyers through LinkedIn — via connection requests, InMail, comments, and shared content — typically as a channel within a multi-channel outbound motion.
What is LinkedIn Outreach?
LinkedIn Outreach works because LinkedIn is where B2B buyers spend professional attention. The mechanics span profile optimization (the rep's profile is the landing page), thoughtful connection requests (no pitches in the first message), engagement-then-message patterns (commenting on the prospect's posts before reaching out), and InMail for prospects outside the rep's network. Mature programs treat LinkedIn as a complement to email — not a replacement — and the two channels reinforce each other.
Why it matters
- Reaches buyers in a professional context, away from inbox overload.
- Engagement-first patterns (commenting, sharing) build pattern-recognition before outreach.
- Best paired with email — LinkedIn-only outreach plateaus quickly.
Use cases
- Multi-touch sequence. Email + LinkedIn + phone touches across a 12-day cadence.
- Warm-intro path. A LinkedIn connection before outreach is often the difference between cold and warm.
- Account-level engagement. Engaging with multiple contacts at an ICP account simultaneously.
How turgo helps
turgo's sequences include LinkedIn touches as first-class steps — coordinated with email and phone — and the AI SDR personalizes each LinkedIn message in the rep's voice.
See turgo in action →
