Sales Cadence
A Sales Cadence is the defined sequence of touches — emails, calls, LinkedIn messages, video — and the timing between them, that a rep follows to engage a specific prospect over a defined period.
What is Sales Cadence?
Sales Cadence is the operational rhythm of sales engagement. Each cadence specifies the channel mix, the timing, the messaging template per touch, and the exit conditions. Cold cadences (8-12 touches over 12-21 days) look different from warm follow-up cadences (3-5 touches over a week) and very different from named-account 1:1 cadences (often weeks or months of patient relationship-building). Cadence is the artifact; outcomes are the measure.
Why it matters
- Defined cadence makes sales engagement consistent and measurable.
- Different motions require different cadences — one-size-fits-all underperforms.
- Cadence-level metrics (reply rate, meeting rate) enable systematic improvement.
Use cases
- Cold outbound cadence. A 12-day multi-channel cadence for ICP-fit cold accounts.
- Warm follow-up cadence. Shorter, faster cadence after a positive signal or response.
- ABM cadence. Patient 1:1 cadence for named accounts, often weeks or months long.
How turgo helps
turgo's sequences support cold, warm, and ABM cadences — agent-executed at scale or human-executed with agent support — all measured at the cadence level for systematic optimization.
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