Prospect Research
Prospect Research is the manual or assisted process of gathering specific, relevant context about a prospect — their role, their company's situation, recent activity, points of leverage — before reaching out.
What is Prospect Research?
Prospect Research is what separates personalized outreach from spray-and-pray. The old method was a rep spending 5-15 minutes per prospect on LinkedIn and the company website. The new method is AI agents doing the research at scale — reading the prospect's bio, recent posts, the company's recent news, the relevant signals — and producing a research brief in seconds. The skill is no longer the research itself; it's specifying which context matters for which motion, and translating context into outreach.
Why it matters
- Research is the difference between relevant outreach and discardable outreach.
- AI agents make depth-of-research economically viable at scale.
- Quality of research bounds quality of personalization downstream.
Use cases
- Per-prospect briefs. An agent generates a research summary for each prospect before the SDR engages.
- Account-level dossiers. Comprehensive research on named accounts before AE outreach.
- Pre-meeting prep. Automated prep doc for every meeting with full context.
How turgo helps
turgo's agents perform Prospect Research continuously and on-demand — building research summaries from Golden Records, recent signals, and observable activity before any outreach goes out.
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