Enrichment
What is Enrichment?
Enrichment is the umbrella term that includes append (adding missing fields), refresh (updating stale fields), and augment (adding entirely new attribute categories like intent or technographics). The 2026 enrichment stack is multi-provider by default: a base firmographic provider, a specialist for technographics, an intent provider, and increasingly a real-time signal layer that watches public web activity. Best-in-class enrichment is layered, confidence-scored, and continuous — every record getting touched on a cadence that matches the natural decay rate of its fields. The investment pays back in lead-actionability: thin records sit unworked because the rep can't do anything with them; enriched records become real pipeline.
Why it matters
- Turns thin records into actionable ones — the same lead is worth more enriched.
- Keeps the database fresh against the natural decay of titles, roles, and firmographics.
- Enables ICP scoring and persona targeting that thin records can't support.
Use cases
- Form-fill enrichment. Every form submit enriched in real time before scoring.
- Account enrichment. Accounts enriched with firmographics, technographics, and intent before outreach.
- Continuous refresh. Fields re-enriched on a cadence that catches changes early.
How turgo helps
turgo's enrichment is multi-source, confidence-scored, and continuous — fields decay at different rates, and the agent refreshes each on the cadence that keeps it actionable.
See turgo in action →
