RPA (Robotic Process Automation)
Robotic Process Automation (RPA) is software that interacts with applications the way a human would — clicking buttons, filling forms, copying data — to automate processes spanning systems that lack APIs.
What is RPA (Robotic Process Automation)?
RPA emerged in the 2010s to automate processes across legacy systems that didn't expose proper APIs. An RPA bot operates the user interface: logs into systems, navigates screens, reads data from one application, types into another. RPA's strength is breadth — it can integrate anything a human can use — but its weakness is brittleness; UI changes break bots. In modern GTM stacks, RPA's role has shrunk as API-first tools have replaced legacy systems. RPA remains relevant where teams integrate with banks, government portals, or older enterprise software still lacking proper APIs.
Why it matters
- Integrates systems that have no other integration path.
- Built without engineering — operations teams configure bots directly.
- Being subsumed into broader AI automation as agents learn to operate UIs natively.
Use cases
- Legacy system bridging. RPA connects modern stacks to legacy ERP, banking, or government portals.
- Manual-process automation. High-volume manual processes converted to RPA scripts.
- UI-driven workflows. Processes that require navigating specific screens in a specific sequence.
How turgo helps
turgo's native integrations cover the modern GTM stack — RPA is rarely needed. Where it is, turgo supports webhook-based handoffs to RPA platforms.
See turgo in action →
