Outbound Sequence
An Outbound Sequence is the specific multi-step communication program executed against a list of prospects — including the messages, the channels, the timing, and the exit conditions.
What is Outbound Sequence?
Outbound Sequence is the concrete artifact within an Outbound Cadence framework. Where cadence is the pattern, sequence is the instance: this specific set of emails, calls, and LinkedIn messages, executed in this order, against this list. Modern sequences include exit conditions (positive reply, opt-out, meeting booked all exit the sequence) and branching logic (different next-touch based on engagement). Sequences are versionable — A/B testing a new variant against the current best.
Why it matters
- Concrete execution layer of outbound strategy.
- Versionable — A/B testable, optimizable, sharable.
- Exit conditions prevent the most common bad outcome — continuing to email people who said no.
Use cases
- Standard outbound program. Primary sequence for cold ICP-fit prospects.
- Signal-triggered sequences. Specialized sequences fired by funding, hiring, or intent signals.
- Re-engagement sequences. Shorter sequences for stalled or closed-lost prospects.
How turgo helps
turgo's Sequence Builder supports branching, exit conditions, and AI-personalized variants per recipient — and the AI SDR can run multiple sequences in parallel against tiered audiences.
See turgo in action →
