Real-Time Automation
Real-Time Automation is workflow execution that happens within seconds of the triggering event — fast enough that the action arrives while the context is still current and the buyer's attention is still engaged.
What is Real-Time Automation?
Real-Time Automation is event-driven automation with a latency target. For GTM, this typically means under a minute end-to-end. The classic example: a prospect fills out a form. Real-time automation enriches the lead, scores them, routes them to an AE, and books the meeting all within 60 seconds — before the prospect closes the tab. Compare this to batch automation that processes inbound leads every hour: by then, the prospect's intent window is half-closed. Real-time automation is harder to build than batch but the ROI is large in moments where speed matters.
Why it matters
- Inbound response time correlates directly with conversion — under 5 minutes outperforms 1 hour by 8x.
- Real-time automation captures buyer attention while the intent signal is still hot.
- Forces operational discipline — every component in the pipeline must be fast and reliable.
Use cases
- Inbound speed-to-lead. Form fill triggers full enrichment, routing, and booking in under 60 seconds.
- Signal-triggered outreach. An intent surge fires real-time outreach while the prospect is still researching.
- Live customer ops. Support tickets routed and escalated within seconds of submission.
How turgo helps
turgo's signal-to-action pipeline runs in real time — typical signal-to-agent-action latency is under 30 seconds, fast enough to catch buyers in the act of researching.
See turgo in action →
