Hyperautomation
What is Hyperautomation?
Hyperautomation is Gartner's umbrella term for the strategy of treating automation as a portfolio rather than a series of point projects. Where individual automation efforts target a single workflow, hyperautomation treats every business process as a candidate, prioritizes by ROI, and uses whichever tool fits (RPA for UI-bound legacy systems, API automation for modern systems, AI for judgment-heavy tasks, process mining to find candidates). In B2B GTM, hyperautomation means looking at the full revenue process — lead capture, scoring, routing, nurture, sales engagement, deal management, customer onboarding, expansion — and continuously moving more of it from human to system. The 2026 frontier is agentic hyperautomation: AI agents that don't just execute pre-defined automations but reason about which to invoke and when.
Why it matters
- Captures the long tail of automation opportunity that point projects miss.
- Provides a portfolio view — what's automated, what's next, what ROI each delivers.
- Compounds — every automated process frees capacity to automate the next one.
Use cases
- End-to-end revenue automation. Full revenue funnel automated from lead capture to expansion.
- Process-mining pilot. Discover the highest-effort manual processes as automation candidates.
- Agent-orchestrated workflow. AI agents reason about which sub-automations to invoke per case.
How turgo helps
turgo is built for hyperautomation in revenue — every primitive (data, signal, agent action) is composable, so the team automates more of the revenue process every quarter without a re-platform.
See turgo in action →
