Response Rate
Response Rate is the broader category of engagement metric — typically used interchangeably with Reply Rate for email, but extending to include responses in other channels like LinkedIn, phone callbacks, or chat.
What is Response Rate?
Response Rate is the channel-agnostic version of Reply Rate. For email, the two terms are interchangeable; for multi-channel programs, Response Rate aggregates across channels. The discipline is in attribution — when a prospect replies on LinkedIn after seeing email + LinkedIn touches, which channel earns credit? Mature programs track per-channel Response Rate and overall multi-channel Response Rate as complementary metrics.
Why it matters
- Channel-agnostic engagement metric — works for multi-channel programs.
- Per-channel Response Rate reveals which channels work for which segments.
- Overall Response Rate is the composite outcome of the full multi-channel motion.
Use cases
- Multi-channel program health. Overall Response Rate as the program outcome metric.
- Channel performance. Per-channel Response Rate reveals where to invest more touches.
- Persona-tuned channel mix. Different segments have different Response Rate profiles per channel.
How turgo helps
turgo tracks Response Rate across email, LinkedIn, and phone — channel-by-channel and aggregated — so the team sees both program-level outcome and per-channel attribution.
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