Trigger-Based Automation
What is Trigger-Based Automation?
Trigger-Based Automation is the most common workflow pattern in modern GTM stacks. A trigger is a defined event the system watches for: 'a new lead arrives', 'an opportunity advances to negotiation', 'a contact's lifecycle stage changes'. When the trigger fires, the workflow runs immediately. Compared to scheduled automation (which runs every hour or day regardless), trigger-based automation is more responsive — actions happen the moment something changes. Most workflow tools support multiple trigger types per workflow, and modern systems chain triggers together (one workflow's action becomes another's trigger).
Why it matters
- Compresses response latency — actions happen in real-time instead of on a delay.
- Only runs when needed — no wasted compute on no-op iterations.
- Maps directly to how revenue moments happen — events drive workflows that drive outcomes.
Use cases
- Inbound follow-up. Form submission triggers immediate enrichment and routing.
- Pipeline stage change. Opportunity advancing triggers stakeholder notifications and prep tasks.
- Account signal firing. Intent surge triggers immediate sales outreach.
How turgo helps
turgo treats signals as first-class triggers — funding, hiring, intent, job changes all feed into workflows and agents that react in real time.
See turgo in action →
