Outbound Cadence
An Outbound Cadence is the structured sequence of touches — emails, calls, LinkedIn messages, tasks — a sales rep follows to engage a cold prospect across a defined number of days.
What is Outbound Cadence?
Outbound Cadence is the operating system of outbound sales. Without a defined cadence, reps engage inconsistently, message inconsistently, and follow up inconsistently. A typical cadence is 8-12 touches across 12-21 days, multi-channel, with timing spaced to feel like persistence rather than spam. Modern cadences are increasingly dynamic — they branch based on engagement (positive reply ends cadence; opens trigger acceleration; silence triggers different next-touch).
Why it matters
- Provides consistency that ad-hoc outbound can't match.
- Defined cadence makes outbound measurable — same input, comparable output.
- Dynamic cadences outperform static — branching on engagement lifts reply rates 30-50%.
Use cases
- Standard SDR cadence. A 12-day cadence with 4 emails, 2 LinkedIn, 2 calls, 1 video.
- Account-tier cadences. Different cadences per tier — A gets 1:1 personalization, C gets volume motion.
- Dynamic branching. Cadence branches based on opens, replies, signals to optimize next-touch.
How turgo helps
turgo's sequences are dynamic by default — branching on opens, replies, and signals — so each prospect gets the next-best touch rather than the next-scheduled touch.
See turgo in action →
