Schema Markup
Schema Markup is structured data — typically in JSON-LD format — that webpages include to explicitly tell search engines and AI models what each part of the page means, enabling rich results and easier extraction.
What is Schema Markup?
Schema Markup uses a shared vocabulary (Schema.org) to label page content with type information: 'this is an Article', 'this is a Person', 'this is a FAQ', 'this is a Product'. Search engines and AI models read the schema and use it to generate rich results (Featured Snippets, AI Overviews, Knowledge Panels) and to extract specific information cleanly. Schema is the single highest-leverage AEO investment for most B2B sites — invisible to users but immediately readable by machines.
Why it matters
- Pages with schema get into Featured Snippets and AI Overviews at 3-5x the rate of pages without.
- Invisible to users, so it can't hurt UX — purely additive for AI and search visibility.
- Easier to ship than most SEO work — one-time engineering task per template.
Use cases
- FAQ pages. FAQPage schema powers FAQ rich results and AI Overview citations.
- How-to articles. HowTo schema lifts step-by-step content as rich results.
- Product pages. Product schema enables price, availability, and review stars in SERP.
How turgo helps
Every turgo content surface ships with the full required schema stack — validated before publish, JSON-LD by default.
See turgo in action →
