Job Title Targeting
Job Title Targeting is the practice of filtering prospects by their current role title — VP of Marketing, Head of RevOps, Chief Information Officer — to focus outreach on the buyer or influencer persona that matches the offering.
What is Job Title Targeting?
Job Title Targeting is one of the simplest and most-used targeting filters in B2B because title is highly predictive of buying authority and pain. The challenge is title sprawl — the same role goes by twenty different names across companies ('Head of Demand', 'VP Marketing', 'Director, Growth', 'CMO'). Robust Job Title Targeting uses normalized title taxonomies (mapping titles to functions and seniority levels) rather than exact-match strings. The strategic frame: target the buying committee, not just one persona.
Why it matters
- Title is the strongest single predictor of buyer authority and budget access.
- Normalization is mandatory — exact-match string targeting misses most of the relevant audience.
- Multiple titles per account (buying committee) outperforms single-persona targeting.
Use cases
- Persona-based sequences. Different titles get different messages tuned to their concerns.
- Committee mapping. Every ICP account gets multiple contacts at relevant titles, not just one champion.
- Disqualifier titles. Specific titles flagged as anti-personas — engagement skipped automatically.
How turgo helps
turgo normalizes titles across sources, supports title-function-seniority targeting in ICP rubrics, and maps the buying committee for every ICP account automatically.
See turgo in action →
