Meeting Booked
What is Meeting Booked?
Meeting Booked is the closest thing to a universal currency in B2B sales. It's the conversion event everyone can rally around: outbound teams report meetings booked, marketing reports meetings sourced, AEs are paid on meetings held. The leading-indicator role is critical — meetings booked this month predict pipeline this quarter and revenue this year. Discipline includes clear definitions (Booked vs Held), tracking of cancellations and no-shows, and quality grading (not every booked meeting converts to pipeline equally).
Why it matters
- Closest universal currency in B2B sales — works across outbound, inbound, and ABM motions.
- Leading indicator of pipeline and revenue — meetings now, deals later.
- Quality matters as much as quantity — meetings-held and meetings-qualified are more revealing than meetings-booked alone.
Use cases
- Outbound goal-setting. Meetings-booked per rep as the primary outbound goal.
- Marketing-sourced pipeline. Marketing meetings booked counted as marketing's funnel contribution.
- Quality grading. Meetings tagged as qualified, unqualified, or no-show to track real productivity.
How turgo helps
turgo's agents book meetings end-to-end (qualification through calendar handoff), and every meeting is logged to Golden Records with full context — qualification answers, signals that triggered the conversation, expected next step.
See turgo in action →
