Job Change Signal
What is Job Change Signal?
Job Change Signals are one of the highest-converting B2B triggers because they create a fresh evaluation window. A person in a new role is buying tools they need, has political capital from being new, and isn't loyal to incumbent vendors yet. Detection works by watching LinkedIn-style profile changes, by noticing when email domains change, or by cross-source reconciliation when sources start reporting a different employer. The action: outreach should fire within 30-60 days of the detected change — early enough that the buying window is open, late enough that the person has settled in.
Why it matters
- Reply rates on job-change-triggered outreach run 3-5x cold outbound.
- Champions who move companies often re-buy the tools they liked — keep the relationship warm.
- Job changes are leading indicators of new pipeline you'd otherwise miss for months.
Use cases
- Champion-followed outbound. Trigger outreach when a former buyer moves to a new company.
- Persona-specific motion. A VP-of-Engineering job change at an ICP-fit account triggers immediate AE outreach.
- Contact list maintenance. Job changes update Golden Records so the team doesn't email people at their old employer.
How turgo helps
turgo's signal layer detects job changes from multiple sources, updates Golden Records automatically, and fires signal-triggered plays so the team acts inside the buying window.
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