Drip Campaigns
What is Drip Campaigns?
Drip is the original automation pattern: a series of messages scheduled to fire over days or weeks, often triggered by an event (form submit, trial start, purchase) and continuing until a goal is hit or the sequence completes. The classic shapes are onboarding (welcome → first feature → first value → upgrade prompt), nurture (long-cycle education for not-yet-ready leads), and re-engagement (winback for dormant accounts). In 2026, drips are less rigid: rather than fully scripted sequences, agentic drips adapt copy and timing per recipient based on prior engagement, blending the predictability of drip with the responsiveness of adaptive outreach.
Why it matters
- Automates relationship maintenance that would otherwise drop off entirely.
- Compounds over time — every drip contact eventually generates either a conversion or a clean signal that they're not interested.
- Pairs especially well with content marketing — drips are how educational content gets delivered.
Use cases
- Onboarding drip. Welcome, feature one, feature two, first-value milestone, upgrade prompt.
- Nurture drip. Long-cycle education for leads who aren't ready to buy yet.
- Re-engagement drip. Winback messages for dormant accounts.
How turgo helps
turgo drips adapt content per recipient based on prior engagement — the same sequence reads differently for an opener vs a non-opener vs a clicker, all without rep configuration.
See turgo in action →
